JIAYI SHI✳
SELECTED PORTFOLIO / 2023—2025UNSW · INTEGRATED DESIGN

DESIGNER & VISUAL STORYTELLER

Nice to meet you!

Hi, I’m
Jiayi Shi.

I’m an Integrated Design student at UNSW, working across visual communication, objects and digital media.

Through posters, publications and everyday objects, I explore how design can tell cultural stories and connect with people.

Explore selected work ↘
Jiayi on a sunny walk near the Hollywood sign
Portrait of Jiayi Shi beside the water
Jiayi relaxing outdoors beside a lake
a few moments, a little me.
Design softly. Act bravely.
VISUAL COMMUNICATIONCULTURAL STORYTELLINGMATERIAL EXPLORATION

01 / SELECTED WORK

A few things
I’ve made.

From cultural symbols to printed pages and everyday objects.

Chinese Opera visual communication posterA Graphic Designer’s Socially Responsible Manifesto poster

01 — VISUAL COMMUNICATION / 2025

Culture, symbols
& a point of view.

Two posters exploring design as cultural storytelling and social commentary.

Chinese Opera & Design Manifesto

The idea

Chinese Opera reinterprets traditional opera headwear through contemporary graphic design. Alongside it, a socially responsible design manifesto argues for transparency, diversity and sustainability.

The approach

I used layered imagery and considered colour choices to communicate the richness of opera costume. For the manifesto, bold typography and a minimal composition give the message a direct voice.

The connection

These works bring together two interests in my practice: how visual communication carries cultural meaning, and how a designer can take a position through their work.

View original project ↗
Magazine design exploring graphic design history with a red and blue palette

02 — EDITORIAL DESIGN / 2024

A dialogue across time.

Graphic design history, organised into a contemporary visual narrative.

Graphic Design Magazine

Concept & process

I combined archival references with contemporary visual elements, using a red-and-blue palette, structured grids and bold typography to connect historical context with modern design principles.

The publication explores how hierarchy and composition can make complex information accessible.

View original project ↗
Guardian’s Gift packaging with soft organic forms and a stone-inspired visual identity

03 — BRAND IDENTITY & PACKAGING / 2025

Objects that hold meaning.

A visual identity shaped by the symbolism of wishing stones.

Guardian’s Gift

Concept & process

Guardian’s Gift draws on wishing stones as symbols of serenity and protection. Gentle curves, balanced geometry, muted tones and gold-foil detailing translate that narrative into a logo and packaging system.

Guardian’s Gift logo with an abstract stacked stone symbol

The project connects brand storytelling with the emotional associations of a physical object.

View original project ↗

Further explorations

FORM / MATERIAL / IDENTITY
Pink translucent resin vaseResin Vase 2023 ↗Experimental three-dimensional sculptural object3D Design 2023 ↗Logo design shown on a circular shop signLogo Design 2025 ↗

02 / ABOUT ME

Design softly.
Act bravely.

My practice moves between graphic design, material experimentation and media.

I am studying for a Bachelor of Design (Integrated Design) at the University of New South Wales, with expected graduation in May 2027. My projects span posters, publications, packaging, identity and three-dimensional forms.

Alongside university, I have worked on brand visuals, short-form fashion content and social-media operations. These experiences connect my design practice with the people, platforms and settings through which images circulate.

EDUCATION
UNSW Sydney
Bachelor of Design (Integrated Design)
September 2023 — May 2027 (expected)
TOOLS & PRACTICE
Photoshop · InDesign · Figma
Jianying · Douyin · Xiaohongshu
Visual design · Video editing · Content planning

03 / EXPERIENCE

Beyond the studio.

Design, content and the everyday work of bringing ideas to an audience.

DEC 2025 — FEB 2026

Brand & Marketing Planning Assistant

Zhonghairui (Henan) Industrial Group Co., Ltd.

Created packaging and promotional posters used in marketing campaigns. Supported social-media operations, market research, business plans and project pitch materials.

DEC 2024 — JAN 2025

Park Operations & Project Management Intern

Weishi Zhonghairui Textile Park Development Co., Ltd.

Supported tenant communication, property and logistics operations, engineering documentation and textile supply-chain coordination.

NOV — DEC 2024

Graphic Designer & Sales Associate

AWGUST Boutique · Sydney

Designed promotional visuals, filmed and edited short-form product videos, and planned social content. Combined creative work with customer communication and personal fashion content creation.